If you asked your clients what they expect from you, they would tell you

? EVERYTHING (!) ? and it can?t cost a lot of money, it has to go fast and I would like to look good afterwards!

Although it sounds like a child?s Santa Clause wish, it is a very contemporary fact. Every single day we find ourselves surrounded by a great deal of job and family related problems that desperately need to be solved and by mounting expectations of the people around us. The fitness-hype is back on track, spring is coming in fast, weight is lost and people want to look like they have just returned from the Caribbean. Success is the magic word and part of that concept is that people wear it on the outside! In the different age and target groups ?being part of it? means everything, and whoever fails to achieve professional success and with it economic progress, pays for it with their appearance. Especially young people see economical consciousness, fitness and a ?holiday tan? as an expression of sensation and quality of life.

Your clients are also influenced by the supersonic development of economy and commerce. Everyone knows the nice catchphrase ?Time is money!?, which stands for doing, buying, developing, etc. as much as possible in the least amount of time with the lowest possible expenses, and experiencing it. Examples are shopping centres, retreat areas or holiday resorts. We call that all in one solutions.

The tanning salon business has lately been carrying out some strategy changes in that direction. Tanning salons used to be visited to master the ?winter depressions? with artificial ?sunlight? and most of all to refuel oneself. Energy + healthy tan ? for such a small amount of time; that is a great result!

However, the ?wellness program? of your clients is not yet finished at all after their visit to your salon. People do not get fit or well-groomed just by getting a tan! Again they have to hit the road and spend time to get to the fitness, massage or nail studio.

You can offer your clients the time, travel expenses and possible parking tickets ? they will be most grateful!

Your tanning salon can also be a WellnessOasis ? we would love to give you advice!