Advertisement has become a fixed concept in society in this day and age!

 

Advertising campaigns in the mass media (TV, radio, press), billboards (giant posters, illuminated advertisement, etc.) and promotion offers at the point of sale, overshadow the advertisement of small and medium-sized enterprises.

Advertising campaigns that fit in with the budget, get lost in the jungle of the ?great ones? and the notion of significant advertising with a balanced price-value relation fades away.

 

And then often this situation occurs?

 

?Is your tanning salon new?? or ?I haven?t ever noticed your salon before!? etc.

- While your tanning salon has been around for years

 

?I have never heard anything about your business before!?

- Even though you put advertisements in the newspapers on a regular basis

  and your flyers can be found in the neighbouring pizza place

 

Your employee?s question whether the customer has received a coupon is answered with

?Which coupon?, where could you get those? ? I didn?t get any!?

- And you have had 3000 coupons handed out

 

Of course you then start asking yourself the question whether people even read the newspaper anymore, if the pizza baker has removed your flyers, if the distributors have kept the coupons for themselves, or if every human being in the neighbourhood has got a concentration and seeing disorder.

It is only natural that you first consider the have-to-be culprits, such as the holidays of course, Mondays, and the ?lower than low cut-prices? of your opposition, as being your salon?s enemy. That these factors cannot be interfered with and that they harm the whole business reassures you to a certain extent ? after all, it is not only happening to you, even if the landlord, the health insurance company and the bank don?t share your opinion.

The result of this situation is that, quite often, people do not engage in advertising activities, because it costs money but doesn?t make any!

 

Give it another go ? we would love to give you advice!

Our Offer:

 

- Customer analysis

- Target group analysis

- Analysis of the opposition?s state of affairs

- Proposals for appropriate marketing strategies

- Realisation of marketing strategies